The New Google Display Network
Over the past year, weve been focused on investing in display advertising, and weve seen great momentum from the increasing number of you running display campaigns with Google.
Weve rolled out new features and targeting options and more precise measurement tools.
To provide more places for you to run display ads, weve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and our own properties. In an effort to make our display media offerings clearer to advertisers like you and agencies, were creating a new umbrella name for all these properties, the Google Display Network.
The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads).
The Google Adwords Guide Display Network offers all ad formats - text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web.
You can run ads on the Google Display Network the same way you always have. Either place bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team.
