Introducing click-to-call phone numbers in local ads on mobile devices
When people search for goods or services using their mobile phones, they often prefer to call a store rather than visit that store's website. Whether they're placing a direct order, making a reservation, or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made on mobile phones versus computers.
Now you can make it even easier for potential customers to reach you by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer will see -- and can click to call -- the phone number of your store location that's nearest to them, not one that's across town.
This new feature also makes it easier for you to fully measure the results of your ads by allowing you to track how many calls you actually receive.
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