Articles About Google AdWords Advertising Program
High Quality Score and advert:
two things to successful campaign - maximize your conversion rate and persuade Google AdWords that your adverts were very relevant to the searcher.
If you recall, the Quality Score is Google's measure of the relevance of your offering (advert, landing page, and keyword), and it has a strong bearing on the success or failure of your campaign because it determines the amount that you need to bid in order to appear in any given position in the search results.
To be more precise, there isn't a Quality Score statistic in Google Adwords, there's a few. For the moment, I'll look at the two that you have when advertising text adverts on Google's search results page - the Ranking Quality Score and the Minimum Bid Quality Score.
